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SEATTLE – Alaska Airlines unveiled a new livery on Tuesday as the company sets sights on becoming a premium global carrier.
The U.S. airline, which already flies to over 140 destinations, also announced that it will launch two new nonstop routes to London and Reykjavik from its Seattle hub, starting next spring.
They will be the fourth and fifth of at least 12 intercontinental destinations Alaska plans to serve from Seattle by the end of this decade.
“With these bold moves, we are accelerating our vision to connect our guests to the world,” said Chief Executive Officer Ben Minicucci. “We are seizing this moment to redefine the international experience and level up. And we’re doing it with the same relentless focus on safety, care and performance that’s always defined us.”
The airline said the new livery on the Boeing 787-9 Dreamliners was inspired by the Northern Lights.
Alaska calls the design “the first phase of a new global experience for long-haul flying” on the aircraft.
The 787s with the new livery will debut in January, and the airline hopes to have its entire fleet of 17 Dreamliners to feature the new design by spring.
“Our new 787 exterior embodies Alaska’s transition to a global airline with beauty, grace and a nod to our heritage,” said Chief Commercial Officer Andrew Harrison.

The daily Seattle-London Dreamliner flight will feature 34 enclosed suites with fully lie-flat seats in Business Class, the airline said. The service will operate throughout the year.
On the seasonal Reykjavik route, Alaska will operate a Boeing 737-8 MAX aircraft, Alaska added.
Images are courtesy of Alaska Airlines.






AUCKLAND, New Zealand —
Customer and cabin crew feedback on the Skynest during its final phase of development has been outstanding, said Nikki Goodman, general manager of customer experience.
The aircraft took off in front of thousands at Paine Field in Everett, Wash., at 10:09 a.m. local time for a three-hour, 51-minute flight over Washington state before landing at Seattle’s Boeing Field, the company said.

“This assessment will enable us to fund long-term leases of the new eco residence complex, located in Abu Dhabi’s Masdar City innovation precinct, and will serve as the foundation for Etihad to fund future sustainable initiatives.”



DUBAI – Deals worth $54.5 billion were reached at the latest edition of the Dubai Airshow, which closed on Thursday, the event’s organizers said.
De Havilland Canada, which returned to the show after many years, won a number of orders for its Dash 8-400 aircraft from companies in the UAE, Russia and Nigeria.
Airservices Australia selected Searidge’s digital tower solution for an initial prototype at Sydney Airport.

LAS VEGAS, Nev. – Airbus has teamed up with 12 Airbus Corporate Jet operators worldwide to make VIP travel smooth.

All images are courtesy of Airbus Corporate Jets.
The first 

“There is no other guide on the market that offers such a comprehensive overview of the industry today.”
She also founded the Sapphire Pegasus Awards, which honors outstanding performances by companies and individuals in business aviation.
The world’s newest commercial aircraft is being delivered on Thursday.
Fred Cromer (right), president of Bombardier Commercial Aircraft, called it the first “right-sized aircraft in the 100- to 150-seat market segment in nearly 30 years.”
Japan’s biggest airline has been celebrating a milestone – its 100,000th revenue flight with the