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The Air Dispatch

Monthly Archives: August 2025

Alaska Airlines unveils new livery, inspired by the Northern Lights

05 Tuesday Aug 2025

Posted by Abdul Latheef in Airlines, Airports, Alaska Airlines, Aviation, Boeing, Boeing 787-9 Dreamliner, Business

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Alaska Airlines, Aviation, Boeing, Business, London Heathrow, News, Reykjavik, Seattle, Transport, Travel

Alaska Airlines said its new livery was inspired by the Northern Lights.

SEATTLE – Alaska Airlines unveiled a new livery on Tuesday as the company sets sights on becoming a premium global carrier.

The U.S. airline, which already flies to over 140 destinations, also announced that it will launch two new nonstop routes to London and Reykjavik from its Seattle hub, starting next spring.

They will be the fourth and fifth of at least 12 intercontinental destinations Alaska plans to serve from Seattle by the end of this decade.

“With these bold moves, we are accelerating our vision to connect our guests to the world,” said Chief Executive Officer Ben Minicucci. “We are seizing this moment to redefine the international experience and level up. And we’re doing it with the same relentless focus on safety, care and performance that’s always defined us.”

The airline said the new livery on the Boeing 787-9 Dreamliners was inspired by the Northern Lights.

Alaska calls the design “the first phase of a new global experience for long-haul flying” on the aircraft.

The 787s with the new livery will debut in January, and the airline hopes to have its entire fleet of 17 Dreamliners to feature the new design by spring.

“Our new 787 exterior embodies Alaska’s transition to a global airline with beauty, grace and a nod to our heritage,” said Chief Commercial Officer Andrew Harrison.

The daily Seattle-London Dreamliner flight will feature 34 enclosed suites with fully lie-flat seats in Business Class, the airline said. The service will operate throughout the year.

On the seasonal Reykjavik route, Alaska will operate a Boeing 737-8 MAX aircraft, Alaska added.

Images are courtesy of Alaska Airlines.

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