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SEATTLE – Alaska Airlines unveiled a new livery on Tuesday as the company sets sights on becoming a premium global carrier.
The U.S. airline, which already flies to over 140 destinations, also announced that it will launch two new nonstop routes to London and Reykjavik from its Seattle hub, starting next spring.
They will be the fourth and fifth of at least 12 intercontinental destinations Alaska plans to serve from Seattle by the end of this decade.
“With these bold moves, we are accelerating our vision to connect our guests to the world,” said Chief Executive Officer Ben Minicucci. “We are seizing this moment to redefine the international experience and level up. And we’re doing it with the same relentless focus on safety, care and performance that’s always defined us.”
The airline said the new livery on the Boeing 787-9 Dreamliners was inspired by the Northern Lights.
Alaska calls the design “the first phase of a new global experience for long-haul flying” on the aircraft.
The 787s with the new livery will debut in January, and the airline hopes to have its entire fleet of 17 Dreamliners to feature the new design by spring.
“Our new 787 exterior embodies Alaska’s transition to a global airline with beauty, grace and a nod to our heritage,” said Chief Commercial Officer Andrew Harrison.
The daily Seattle-London Dreamliner flight will feature 34 enclosed suites with fully lie-flat seats in Business Class, the airline said. The service will operate throughout the year.
On the seasonal Reykjavik route, Alaska will operate a Boeing 737-8 MAX aircraft, Alaska added.
Images are courtesy of Alaska Airlines.
CHICAGO — 
DUBAI – Deals worth $54.5 billion were reached at the latest edition of the Dubai Airshow, which closed on Thursday, the event’s organizers said.
De Havilland Canada, which returned to the show after many years, won a number of orders for its Dash 8-400 aircraft from companies in the UAE, Russia and Nigeria.
Airservices Australia selected Searidge’s digital tower solution for an initial prototype at Sydney Airport.
Aerion Supersonic
The 12-passenger jet was announced in 2014 by Aerion, a company founded in 2003. The aircraft will be powered by a 
“There is no other guide on the market that offers such a comprehensive overview of the industry today.”
She also founded the Sapphire Pegasus Awards, which honors outstanding performances by companies and individuals in business aviation.
Geneva hosts the European Business Aviation Convention and Exhibition, or 
More than 400 exhibitors will showcase their latest products and services at the three-day event.
Japan’s biggest airline has been celebrating a milestone – its 100,000th revenue flight with the 
Twenty 
“We are fully committed to flying a modern fleet that is better for the environment, and provides our customers with a superior level of comfort and safety,” said company president Sir Tim Clark (left).
The world’s largest aircraft manufacturer is collaborating with Canada’s aviation industry, the 
Under the latest initiative, a consortium that includes Boeing, 
“Sustainable aviation biofuel will play a critical role in reducing aviation’s carbon emissions over the long term,” said Julie Felgar, managing director of environmental strategy and integration at Boeing Commercial Airplanes.
The 
The service will be available on new Global 5000, Global 6000, Global 7000 and Global 8000 aircraft.
“Our Global aircraft can link virtually any key city pair worldwide, non-stop, at close to the speed of sound, and the Bombardier WAVE system is intended to match this performance with its exceptional speed, promise of reliability and worldwide reach,” said David Coleal (left), president of Bombardier Business Aircraft.
The system leverages Honeywell Aerospace’s JetWave hardware and Inmarsat’s JetConneX solution to deliver high-speed access, consistent performance and seamless coverage across the globe, Bombardier said.
“Our JetWave hardware, coupled with Inmarsat’s JetConneX solution, is ushering in a new era of connectivity in the skies,” said Kristin Slyker, vice-president at Honeywell Aerospace.
Bombardier’s 1,000th Challenger 600 series aircraft is set to enter into service this year …and that airplane will be the first Challenger 650, built for private aviation leader 
Earlier in the day, 
Meanwhile, 
The Air Dispatch 