Dubai is a hot destination for many airlines, but not so for Austrian Airlines. Not anymore.

The Lufthansa subsidiary announced Monday it will stop offering direct flights from Vienna to Dubai as of September in the wake of intense competition and price wars.

“Unfortunately, the Vienna-Dubai route has become unsustainable for us,” said CCO Andreas Otto.

Austrian, which began flying to Dubai in 1996, said up to 800 seats per day were on offer on the Vienna-Dubai route.

The last Austrian flight to Dubai will be on Sept. 13, returning home next day.

“The capacities which will become available will be deployed for attractive, new destinations, such as Miami, Mauritius and Colombo starting in October,” Otto said.

The image is courtesy of Austrian Airlines.