Air New Zealand has released what is being billed as the world’s most beautiful safety video.

“Safety in Paradise” was produced in collaboration with Sports Illustrated.

The video, shot in the Cook Islands, features several top models.

A trailer was posted on YouTube last week, generating a lot of buzz.

“The behind the scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination since it was released last week,” said Jodi Williams, the airline’s head of global brand development.

“It’s exciting for us to release the full video today and we hope it will encourage many viewers to consider a trip to the Cook Islands.”

Cook Islands is about four hours by air from Auckland, and is a key destination for Air New Zealand.